Wednesday, 11 June 2014

SS15 photoshoot

The photoshoot for our new collection went swimmingly yesterday, thanks to Katharine and Sebastien from Sebastien Pons Photography.  And of course thank you to our models; beautiful Yasmin and Erina and the dashing Cameron and Oliver.

Here's a shot we took in our office when the samples arrived – just to tempt you with the new colours.

Phew!  Can get back to designing Autumn / Winter 15/16 now...

Wednesday, 22 January 2014

Next Stop... Bubble London

Preparations for Bubble London are well under way, although there are always a few last minute panics to deal with and decisions to make. 

We’re really looking forward to meeting up again with all the childrenswear buyers, agents, press and fellow exhibitors.  Can’t wait to show off our new product – The Snooch.  You can find out what it is later in the week on our Facebook page, but here’s a hint...  it’s a cosy little neck hug for all day long.

Tuesday, 19 November 2013

Looking back at 2013...

We’re moving all our press coverage from the website over here to the blog, so you’ll be able to link straight though to any new articles from Twitter and Facebook.  Can’t believe what a lot of it there has been in 2013 – take a look...

5th November 2013 _ Kent Inside Magazine

19th October 2013 _ Saturday Telegraph Children's Notebook 'Three of the Best'

16th September 2013 _ The Green Parent


10th September 2013 _ insideKENT Magazine


14th August 2013 _ Working Berlin Mum Blog


16th April 2013 _ The Angel Resident Magazine


6th April 2013 _ Bambino Goodies Blog


5th April 2013 _ Kid Independent


30th March 2013 _ Dashin' Fashion

29th March 2013 _ CWB

27th February 2013 _ The Angel Resident

7th February 2013 _ Mamma Magazine

 1st February 2013 _ Things Magazine

25th January 2013 _ Practical Parenting and Pregnancy  

17th January 2013 _ The Green Parent Magazine

29th November 2012 _ Why's magazine

28th November 2012 _ The Guide Magazine

18th September 2012 _ Ditjes & Datjes Magazine, The Netherlands

14th August 2012 _ Kinderen Magazine, The Netherlands

Wednesday, 13 November 2013

Maia, my 10 year old has started a's an extract from yesterday's post...

"I had a very good day today but it made me wonder how many people aren't having a good day and who or what is making them sad? I have decided to try and make people have a good day from now on, but I wonder how effective one person's views will be? Do you think people need more happiness? If you do, spread your happiness, and everybody you talk to will smile. I think we can all agree that if everyone smiled, we would all smile."

...I thought it was worth sharing.

Monday, 14 October 2013

The next BIG little thing....

Our blog has been very quiet lately because we’re working hard on our new BIG little-thing to launch at Bubble London in January.  All the signs so far are good.  Kids love it so much they don’t want to take it off.  We finally have a name (top secret for now).  It’s organic like the rest of the collection.  It can be made within budget (thankfully) and the packaging design is nearly complete.  Can’t wait to see the samples...

Friday, 6 September 2013

Demelza Hospice Care for Children

This month we sent a big box of sample t-shirts over to Demelza Hospice Care for Children in South East London.  They do lots of amazing work to help life-limited and life-threatened children, with teams of specialist nurses and family support workers aiming to make the most of every moment a child spends with them.  Their hospices have Multi-Sensory rooms, Soft Play, Jacuzzi and an inclusion zone for young people – but parents have even described just having an undisturbed night's sleep as pure luxury.

We thought it would be an extra treat for the children visiting to take home something new to wear.

Find out more at

Friday, 21 June 2013

A Better Kind of Manufacturing

Last week we took a three day trip to Turkey to visit our suppliers and look around the factories where our organic fabrics and childrenswear are made.

Despite us being a little nervous before we left, because of the ongoing demonstrations in the country, life and business carried on as normal; apart from a healthy open political debate over dinner.

Our first visit was to the factory that manufactures our cotton from raw flower heads. Against a stunning backdrop of cotton fields running all the way to the foot of the mountains on the horizon, our organic cotton is harvested and goes straight into the ginning sheds to separate lint from seed.

Aegean cotton is considered to be of the highest quality because of its long, strong staple or fibre and is known for its soft feel.  In fact Turkey has been a leader in organic cotton production since the 1980s and, until recently, more than 40% of the world’s organic cotton supply was grown here.  An added bonus is that biotech insect-protected cotton plants are not allowed in Turkey, so farmers do not have the worries about cross contamination from GM varieties so common in other cotton producing countries.

As we left the ginning factory it was a real pleasure to see that the workers here also have a large greenhouse where they grow organic veg for their own use.  Our supplier also told us that more Turkish brands are starting to use organic cotton as people understand how conventional production affects their day to day lives, with its high use of chemicals.

Across the road is the building where the fabric is made and although only the best of the cotton is used to produce yarn for this, waste is kept to an absolute minimum with the rest going to stuff furniture, nappies and a myriad of other uses.

We were impressed not only by the hi-tech weaving machinery, but also by the factory’s air filtration system and health and safety precautions, as there is a high risk of fire in the manufacturing process due to the high levels of lint in the air.  

A short drive away was the dying and printing factory.  (You absolutely can’t fault this whole process for keeping down carbon emissions, because it’s all done in one local area, rather than bringing fabric halfway across the world).

There in the laboratory, staff were checking the quality of each fabric; measuring for colourfastness and shrinkage, content, weight and tensility.  This is also where dyes are developed and lab dips produced.  Once clients are happy with their samples, the information is fed into a machine-linked, colour mixing system to eradicate human error and colour variation between fabric batches.

On the factory floor, we walked the production lines of screen making, printing and dying machinery and were shown the magnetic computer tracking system that follows each order through its production journey from raw fabric to finished product.  Everything was immaculate with workers smart in blue uniforms and protective wellies - and it was good to see them proudly displaying their GOTS certificate alongside a photo of their company football team.

The final part of the process is the cutting and sewing of our garments. This takes place above the offices in the textile hub of the city, 15 minutes away, allowing greater control of every aspect of creating the finished item.  Staff here work until 6pm as their standard day, then are paid overtime rates if they wish to stay late, as well as getting a lift home and often a meal to keep them going. 

When finished, redurchin products are labelled, packed and then delivered by road to the UK.  We waved off our latest order onto the truck.  Who needs air miles?